# Best of LinkedIn: AI in B2B Marketing CW 35/ 36

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Text version: https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-35-36.md
Podcast: [Best of LinkedIn: Strategic B2B Marketing](https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361)
Published: 2026-09-11T07:54:04+00:00
Episode link: https://frenus-marketing.podigee.io/234-best-of-linkedin-ai-in-b2b-marketing-cw-35-36
Audio file: https://audio.podigee-cdn.net/2592429-m-f96abd9e5edcf5ad8990fa391f5f5ab3.mp3?source=feed
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Duration seconds: 844

## Resource

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform traditional search engines in lead conversion. Current data suggests that brand visibility in these digital ecosystems now relies more on YouTube mentions and individual social profiles than conventional SEO metrics. Meanwhile, the initial trend toward fully autonomous AI sales representatives is pivoting back toward hybrid models, where human oversight ensures data quality and handles complex sales motions. Organisations are increasingly focused on agentic workflows and direct data warehouse access to refine their outreach and maintain deliverability amidst stricter spam filters. Ultimately, success in this new era depends on integrating AI agents that solve specific customer problems rather than relying solely on the power of underlying models. This shift marks a transition from viewing AI as a simple assistant to treating it as a core architectural component of the modern marketing and sales stack. This podcast was created via Gemini Notebook

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## Transcript

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