# Best of Linkedin: Account-based Marketing CW 34/ 35

Page: https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-34-35
Text version: https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-34-35.md
Podcast: [Best of LinkedIn: Strategic B2B Marketing](https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361)
Published: 2026-09-01T09:26:40+00:00
Episode link: https://frenus-marketing.podigee.io/228-best-of-linkedin-account-based-marketing-cw-34-35
Audio file: https://audio.podigee-cdn.net/2584259-m-0b0d3be320930db4445c70321bac6247.mp3?source=feed
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Duration seconds: 715

## Resource

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of complex buying committees. It illustrates how agentic AI has drastically reduced the costs of hyper-personalisation while significantly increasing pipeline opportunities for teams with high-quality data. The text underscores that successful programmes require total sales and marketing alignment and a focus on real-time signals rather than static lists. Furthermore, the findings reveal that investing in strategic foundations and refined targeting yields far higher returns than simply expanding a martech stack. Ultimately, the research suggests that while automation drives efficiency, human judgement remains essential for high-value business-to-business engagement. This podcast was created via Gemini Notebook

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## Transcript

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