# Best of Linkedin: Account-based Marketing CW 32/ 33

Page: https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-32-33
Text version: https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-32-33.md
Podcast: [Best of LinkedIn: Strategic B2B Marketing](https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361)
Published: 2026-08-18T10:55:14+00:00
Episode link: https://frenus-marketing.podigee.io/221-best-of-linkedin-account-based-marketing-cw-32-33
Audio file: https://audio.podigee-cdn.net/2573158-m-277ad4b4230f3053e479bbc11091d3d0.mp3?source=feed
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JSON: https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-account-based-marketing-cw-32-33
Duration seconds: 1167

## Resource

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors share actionable frameworks for data enrichment, account tiering, and the use of AI to automate personalised outreach at scale. The collection highlights that buyer-centric experiences, such as executive gifting and tailored content, significantly outperform generic outbound tactics. Measurement is also a central theme, with a move toward tracking pipeline progression and revenue influence rather than vanity metrics like lead volume. Ultimately, the consensus is that Account-Based Marketing serves as a unified go-to-market operating system designed to navigate complex enterprise buying journeys. This podcast was created via Gemini Notebook

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## Transcript

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