# The Content Series That Actually Books Weddings with Jade from Willow & Sage Botanics | Ep 37

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Podcast: [Behind the Stems](https://stenobird.com/podcast/behind-the-stems-7549819)
Published: 2026-02-08T01:00:00+00:00
Episode link: https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149162934
Audio file: https://app.kajabi.com/podcasts/medias/2149162934.mp3
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Duration seconds: 3013

## Resource

In this episode, I’m chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched retail (because… no), and built an incredibly intentional brand by doing one bold thing: she committed to a 52-week design challenge. We talk about what it really looks like to go from “I make pretty things” to "I run a business" and how Jade used consistency, series content, and more client-centred storytelling to attract higher-budget, better-aligned weddings (without needing to be “20 years in” to have authority). If you’ve ever felt like you’re posting for other florists instead of your dream couples, this one will land.

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## Transcript

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