# Florists! Stop Hiding. Your Face Is Your Best Marketing Tool | Ep 30

Page: https://stenobird.com/podcast/behind-the-stems-7549819/florists-stop-hiding-your-face-is-your-best-marketing-tool-ep-30
Text version: https://stenobird.com/podcast/behind-the-stems-7549819/florists-stop-hiding-your-face-is-your-best-marketing-tool-ep-30.md
Podcast: [Behind the Stems](https://stenobird.com/podcast/behind-the-stems-7549819)
Published: 2026-01-05T05:00:00+00:00
Episode link: https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149141365
Audio file: https://app.kajabi.com/podcasts/medias/2149141365.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/florists-stop-hiding-your-face-is-your-best-marketing-tool-ep-30
Duration seconds: 2731

## Resource

I recorded this episode in a hotel-grade robe, drinking what accidentally turned into garlic tea, which honestly feels on brand for how this year is starting. This episode is for the wedding florists who know they should be showing up on camera… and are still hiding behind bouquet shots, pretty installs, and silent Reels. You’re not lazy. You’re not bad at marketing. You’re just avoiding something that feels mildly terrifying. I get it, I hated talking on camera too. I had braces, a lisp, zero confidence, and a deep fear of public speaking. But learning to show my face became one of the highest-return decisions I’ve ever made in my business. In this episode, I break down why face-led content actually works , especially in floristry and why posting “pretty flowers” alone just doesn’t cut through anymore.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!

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## Transcript

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