# Behind the Stems

Page: https://stenobird.com/podcast/behind-the-stems-7549819
Text version: https://stenobird.com/podcast/behind-the-stems-7549819.md
RSS feed: https://app.kajabi.com/podcasts/2147493369/feed
Official site: https://www.wildfloweracademy.co/podcasts/behind-the-stems
Author: Ash Wheelhouse
Episodes: 43

## Resource

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819
Markdown: https://stenobird.com/podcast/behind-the-stems-7549819.md

## Episodes
- [Why Are Wedding Flowers So Expensive? (Things Your Florist Would Say If They Weren't Worried About Offending You) |Ep 43](https://stenobird.com/podcast/behind-the-stems-7549819/why-are-wedding-flowers-so-expensive-things-your-florist-would-say-if-they-weren-t-worried-about-offending-you-ep-43) — 2026-06-12T02:00:00+00:00
- [Trad Wife Ranty Rant | Ep 42](https://stenobird.com/podcast/behind-the-stems-7549819/trad-wife-ranty-rant-ep-42) — 2026-05-26T02:00:00+00:00
- [You're Not Too Creative to Niche, You're Too Scared | Ep 41](https://stenobird.com/podcast/behind-the-stems-7549819/you-re-not-too-creative-to-niche-you-re-too-scared-ep-41) — 2026-03-29T03:00:00+00:00
- [She Books You Without a Quote and She's Not Sorry with Chloe from Your Day By Chloe | Ep 40](https://stenobird.com/podcast/behind-the-stems-7549819/she-books-you-without-a-quote-and-she-s-not-sorry-with-chloe-from-your-day-by-chloe-ep-40) — 2026-03-25T01:00:00+00:00
- [The Magic Book Everyone's Asking About | Ep 39](https://stenobird.com/podcast/behind-the-stems-7549819/the-magic-book-everyone-s-asking-about-ep-39) — 2026-03-15T22:00:00+00:00
- [My 3 lazy Instagram strategies (and why they work) | Ep 38](https://stenobird.com/podcast/behind-the-stems-7549819/my-3-lazy-instagram-strategies-and-why-they-work-ep-38) — 2026-03-07T22:00:00+00:00
- [The Content Series That Actually Books Weddings with Jade from Willow & Sage Botanics | Ep 37](https://stenobird.com/podcast/behind-the-stems-7549819/the-content-series-that-actually-books-weddings-with-jade-from-willow-sage-botanics-ep-37) — 2026-02-08T01:00:00+00:00
- [What's working for me on Instagram right now | Ep 36](https://stenobird.com/podcast/behind-the-stems-7549819/what-s-working-for-me-on-instagram-right-now-ep-36) — 2026-02-02T01:00:00+00:00
- [Wild Flowers and Wild Focus. Flower Farming with Luen Free | Ep 35](https://stenobird.com/podcast/behind-the-stems-7549819/wild-flowers-and-wild-focus-flower-farming-with-luen-free-ep-35) — 2026-01-28T01:00:00+00:00
- [This Is What's Damaging the Floral Industry | Ep 34](https://stenobird.com/podcast/behind-the-stems-7549819/this-is-what-s-damaging-the-floral-industry-ep-34) — 2026-01-21T01:00:00+00:00
- [You’re Not Stuck, You’re Just Believing the Wrong Story - with Giorgio Genaus | Ep 33](https://stenobird.com/podcast/behind-the-stems-7549819/you-re-not-stuck-you-re-just-believing-the-wrong-story-with-giorgio-genaus-ep-33) — 2026-01-13T21:00:00+00:00
- [Instagram Is a Free Money Machine (If You Stop Being Mad at It) | Ep 32](https://stenobird.com/podcast/behind-the-stems-7549819/instagram-is-a-free-money-machine-if-you-stop-being-mad-at-it-ep-32) — 2026-01-09T21:00:00+00:00
- [From Freelance to Founders: Building Sonder Studio Without Burning Out | Ep 31](https://stenobird.com/podcast/behind-the-stems-7549819/from-freelance-to-founders-building-sonder-studio-without-burning-out-ep-31) — 2026-01-06T21:00:00+00:00
- [Florists! Stop Hiding. Your Face Is Your Best Marketing Tool | Ep 30](https://stenobird.com/podcast/behind-the-stems-7549819/florists-stop-hiding-your-face-is-your-best-marketing-tool-ep-30) — 2026-01-05T05:00:00+00:00
- [The Things I Didn’t Buy (and Still Booked $30–40K Weddings) | Ep 29](https://stenobird.com/podcast/behind-the-stems-7549819/the-things-i-didn-t-buy-and-still-booked-30-40k-weddings-ep-29) — 2026-01-01T21:00:00+00:00
- [Turns Out We Were the Drama: Creativity, Control & Building a Business That Actually Fits with Josh Jay | Ep 28](https://stenobird.com/podcast/behind-the-stems-7549819/turns-out-we-were-the-drama-creativity-control-building-a-business-that-actually-fits-with-josh-jay-ep-28) — 2025-12-30T01:00:00+00:00
- [The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27](https://stenobird.com/podcast/behind-the-stems-7549819/the-story-you-re-telling-yourself-that-s-costing-you-10k-per-wedding-ep-27) — 2025-12-17T01:00:00+00:00
- [The Birth of The Bunch Cruncher | Ep 26](https://stenobird.com/podcast/behind-the-stems-7549819/the-birth-of-the-bunch-cruncher-ep-26) — 2025-12-12T22:00:00+00:00
- [I am a delicate wilting flower (Surviving heat waves in wedding season) | Ep 25](https://stenobird.com/podcast/behind-the-stems-7549819/i-am-a-delicate-wilting-flower-surviving-heat-waves-in-wedding-season-ep-25) — 2025-12-04T01:00:00+00:00
- [When the Plan Falls Apart: How to Lead, Pivot, and Problem-Solve Like a Pro Florist | Ep 24](https://stenobird.com/podcast/behind-the-stems-7549819/when-the-plan-falls-apart-how-to-lead-pivot-and-problem-solve-like-a-pro-florist-ep-24) — 2025-11-23T01:00:00+00:00
- [People Pleaser Ash and dealing with Leadership Anxiety | Ep 23](https://stenobird.com/podcast/behind-the-stems-7549819/people-pleaser-ash-and-dealing-with-leadership-anxiety-ep-23) — 2025-11-14T01:00:00+00:00
- [Cable ties, sandbags, sanity: A wedding florist’s guide to wild weather | Ep 22](https://stenobird.com/podcast/behind-the-stems-7549819/cable-ties-sandbags-sanity-a-wedding-florist-s-guide-to-wild-weather-ep-22) — 2025-11-01T01:00:00+00:00
- [The Comparison Trap (and How to Climb Out of It) | Ep 21](https://stenobird.com/podcast/behind-the-stems-7549819/the-comparison-trap-and-how-to-climb-out-of-it-ep-21) — 2025-10-29T01:00:00+00:00
- [More weddings ≠ More money | Ep 20](https://stenobird.com/podcast/behind-the-stems-7549819/more-weddings-more-money-ep-20) — 2025-10-21T19:00:00+00:00
- [Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19](https://stenobird.com/podcast/behind-the-stems-7549819/stop-attracting-nitpicky-clients-how-to-get-couples-who-trust-your-creative-vision-ep-19) — 2025-10-03T23:00:00+00:00

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