# This Week in Hospitality: How Norwegian Air Went Viral for Losing, Should Airbnb and Ennismore Hook Up? and the Slow Death of Organic Discovery on Vrbo

Page: https://stenobird.com/podcast/behind-the-stays-3506810/this-week-in-hospitality-how-norwegian-air-went-viral-for-losing-should-airbnb-and-ennismore-hook-up-and-the-slow-death-of-organic-discovery-on-vrbo
Text version: https://stenobird.com/podcast/behind-the-stays-3506810/this-week-in-hospitality-how-norwegian-air-went-viral-for-losing-should-airbnb-and-ennismore-hook-up-and-the-slow-death-of-organic-discovery-on-vrbo.md
Podcast: [Behind the Stays](https://stenobird.com/podcast/behind-the-stays-3506810)
Published: 2026-07-17T14:50:06+00:00
Episode link: https://behindthestays.podbean.com/e/this-week-in-hospitality-how-norwegian-air-went-viral-for-losing-should-airbnb-and-ennismore-hook-up-and-the-slow-death-of-organic-discovery-on-vrbo/
Audio file: https://mcdn.podbean.com/mf/web/uayhat2q8dxr824w/TWIH_358os5i.mp3
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Duration seconds: 4540

## Resource

This week, the squad breaks down Norwegian Air's World Cup Instagram stunt that cost next to nothing and generated more brand equity than campaigns with budgets a hundred times the size. Eivind Hammer Myhre, who leads comms and marketing at Norwegian, joins us live to walk through exactly how it happened — the 25-minute brainstorm, the one phone call to get sign-off, and what came after when the whole thing blew up overnight. Then we get into the Ennismore story. Skift's Rafat Ali floated a thought experiment this week that reads less like an op-ed and more like a deal memo left on the wrong desk — a potential distribution and loyalty partnership between Airbnb and Accor's lifestyle hotel subsidiary ahead of a $3.7 billion IPO. Ben, Edwin, and Scott dig into whether the math actually works for owners, who benefits more, and why Wall Street keeps struggling to put a number on cool. And finally — Vrbo is launching sponsored listings. The beta is live. The full rollout is coming. And if you've been around long enough to remember what happened when organic reach died on Meta, you already know where this is going. Scott's spice of the week ties it all together: four stories that seem unrelated until you realize they're all asking the same question. How do you earn trust at scale? And what happens to the brands — and the platforms — that can't figure that out? —This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re…

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