# What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/what-every-retailer-can-learn-from-the-value-apparel-shopper-with-rainbow-apparel-reimagining-retail
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/what-every-retailer-can-learn-from-the-value-apparel-shopper-with-rainbow-apparel-reimagining-retail.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-06-10T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/what-every-retailer-can-learn-from-the-value-apparel-shopper-with-rainbow-apparel-reimagining-retail/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/bjxye65a6g3p9e7d/RR_06102026_FINAL.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/what-every-retailer-can-learn-from-the-value-apparel-shopper-with-rainbow-apparel-reimagining-retail
Duration seconds: 1771

## Resource

On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-what-every-retailer-learn-value-apparel-shopper-with-rainbow-apparel-reimagining-retail © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

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## Transcript

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