# Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/touch-grass-marketing-how-digital-brands-go-irl-behind-the-numbers
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/touch-grass-marketing-how-digital-brands-go-irl-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-06-05T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/touch-grass-marketing-how-digital-brands-go-irl-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/hz5nkna8e2k29cb8/BTN_06052026.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/touch-grass-marketing-how-digital-brands-go-irl-behind-the-numbers
Duration seconds: 1798

## Resource

In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-touch-grass-marketing-how-digital-brands-go-irl-behind-numbers© 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

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## Transcript

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