# The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-returns-problem-how-to-keep-things-sold-and-customers-happy-reimagining-retail
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-returns-problem-how-to-keep-things-sold-and-customers-happy-reimagining-retail.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-04-22T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/the-returns-problem-how-to-keep-things-sold-and-customers-happy-reimagining-retail/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/ypswq7b83w4vma8p/RR_04-22-2026.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/the-returns-problem-how-to-keep-things-sold-and-customers-happy-reimagining-retail
Duration seconds: 1612

## Resource

On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-returns-problem-how-keep-things-sold-customers-happy-reimagining-retail© 2026 EMARKETER

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## Transcript

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