# The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-prime-day-2026-shift-from-treasure-hunt-to-savings-strategy-reimagining-retail
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-prime-day-2026-shift-from-treasure-hunt-to-savings-strategy-reimagining-retail.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-07-01T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/the-2026-prime-day-shift-from-treasure-hunt-to-savings-strategy-reimagining-retail/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/9hqscn95p8wy9xm8/Podcast_RR_7-1_2026_-_MASTER8ua6h.mp3
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Duration seconds: 1128

## Resource

On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor. Reports: https://content-na1.emarketer.com/prime-day-2026?_gl=1*1yes21q*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNzQzNTAwNDcwLjE3ODE1NDAyMDQuMTc4MTU0MDIxMQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODE2MzAyMTEkbzYyJGcwJHQxNzgxNjMwMjExJGo2MCRsMCRoNjAwODQzMDQ2 Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-2026-prime-day-shift-treasure-hunt-savings-strategy-reimagining-retail © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

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## Transcript

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