# The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-is-rising-behind-the-numbers
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-is-rising-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-07-17T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/the-attention-wars-tv-actually-reigns-over-mobile%e2%80%94and-genai-time-is-rising-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/tgxtfapb389d3drz/20261707_-_Behind_the_Numbers_-_The_Attention_Wars-_TV_Actually_Reigns_Over_Mobile_and_GenAI_Time_Is_Rising6da5u.mp3
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Duration seconds: 1377

## Resource

In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers © 2026 EMARKETER

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## Transcript

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