# Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/spotify-the-lifestyle-app-can-badges-fix-spotify-s-ai-issue-3-big-questions-for-spotify-behind-the-numbers
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/spotify-the-lifestyle-app-can-badges-fix-spotify-s-ai-issue-3-big-questions-for-spotify-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-05-18T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/spotify-the-lifestyle-app-can-badges-fix-spotifys-ai-issue-3-big-questions-for-spotify-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/dc6tgbfh9smdviwq/BTN_05-18-202671pvb.mp3
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Duration seconds: 1599

## Resource

On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, or watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-spotify-lifestyle-app-badges-fix-spotify-ai-issue-3-big-questions-spotify-behind-numbers© 2026 EMARKETER

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