# Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/nike-rips-the-script-play-doh-bloom-kits-for-adults-and-more-reimagining-retail
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/nike-rips-the-script-play-doh-bloom-kits-for-adults-and-more-reimagining-retail.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-07-29T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/nike-rips-the-script-play-doh-bloom-kits-for-adults-and-more-reimagining-retail/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/94abku3rruxzdvcq/20260729_-_Reimagining_Retail_-_Nike_Rips_The_Script_Play-Doh_Bloom_Kits_for_Adults_and_More6m4d2.mp3
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Duration seconds: 1592

## Resource

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-nike-rips-script-play-doh-bloom-kits-adults-more-reimagining-retail © 2026 EMARKETER

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## Transcript

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