# Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/mind-body-basket-the-rise-of-the-wellness-shopper-behind-the-numbers
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/mind-body-basket-the-rise-of-the-wellness-shopper-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-06-08T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/mind-body-basket-the-rise-of-the-wellness-shopper-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/f59gkqz6t7rkgx62/20260108_-_Behind_the_Numbers_-_Mind_Body_Basket-_The_Rise_of_the_Wellness_Shopperalcbo.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/mind-body-basket-the-rise-of-the-wellness-shopper-behind-the-numbers
Duration seconds: 1687

## Resource

In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Report mentioned: https://content-na1.emarketer.com/health-wellness-market-2026?_gl=1*1qdd2uu*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNDUxNDk0NDA3LjE3ODA5MzUzMzYuMTc4MDkzNjM2NQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODEwMTk2NzkkbzQ2JGcxJHQxNzgxMDE5Njg0JGo1NSRsMCRoNzUzODM2MjAy Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-mind-body-basket-rise-of-wellness-shopper-behind-numbers © 2026 EMARKETERRokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/mind-body-basket-the-rise-of-the-wellness-shopper-behind-the-numbers/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/mind-body-basket-the-rise-of-the-wellness-shopper-behind-the-numbers.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.