# Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers

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Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/meta-to-dethrone-google-as-top-ad-business-here-s-why-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-04-24T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/meta-to-dethrone-google-as-top-ad-business-%e2%80%94-here-s-why-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/zbtj53ga9mmxmmc5/BTN_04-24-2026_Final1.mp3
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Duration seconds: 1614

## Resource

In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-dethrone-google-top-ad-business-here-s-why-behind-numbers © 2026 EMARKETER

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## Transcript

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