# Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers

Page: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/lean-back-viewing-fading-what-a-netflix-bundle-looks-like-the-3-big-questions-for-netflix-behind-the-numbers
Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/lean-back-viewing-fading-what-a-netflix-bundle-looks-like-the-3-big-questions-for-netflix-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-07-27T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/lean-back-viewing-fading-what-a-netflix-bundle-looks-like-%e2%80%94-the-3-big-questions-for-netflix-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/6qw3bazcwastbsxt/BTN_07-27-2026.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/lean-back-viewing-fading-what-a-netflix-bundle-looks-like-the-3-big-questions-for-netflix-behind-the-numbers
Duration seconds: 1298

## Resource

On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to multiple short daily ones undermine Netflix’s ability to attract audiences for regularly scheduled programming? Should Netflix consider a free tier? Has Netflix been left out in the cold when it comes to bundled services? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-viewing-fading-what-netflix-bundle-looks-like-3-big-questions-netflix-behind-numbers© 2026 EMARKETER

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## Transcript

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