# AI Can Recommend. But Can It Sell? | Behind the Numbers

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Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/ai-can-recommend-but-can-it-sell-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-06-12T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/ai-can-recommend-but-can-it-sell-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/j8yhzhukpcr226s9/BTN_06-12-2026.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/ai-can-recommend-but-can-it-sell-behind-the-numbers
Duration seconds: 1337

## Resource

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Report mentioned in this episode: https://content-na1.emarketer.com/state-of-ai-shopping-assistants Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

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## Transcript

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