# The Book That Led to a TEDx Talk—and 350,000 Views Page: https://stenobird.com/podcast/behind-the-book-cover-737349/the-book-that-led-to-a-tedx-talk-and-350-000-views Text version: https://stenobird.com/podcast/behind-the-book-cover-737349/the-book-that-led-to-a-tedx-talk-and-350-000-views.md Podcast: [Behind the Book Cover](https://stenobird.com/podcast/behind-the-book-cover-737349) Published: 2026-02-10T00:00:00+00:00 Episode link: https://share.transistor.fm/s/eda79443 Audio file: https://media.transistor.fm/eda79443/12a7f972.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/the-book-that-led-to-a-tedx-talk-and-350-000-views Duration seconds: 2022 ## Resource If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. I had a front-row seat to Bonnie Habyan’s transformation. A seasoned CMO with over 20 years in financial services, Bonnie wrote The World According to Bess —a book about her mother's wisdom that we released on her mom's 91st birthday, just months before she passed. In our conversation, Bonnie walks me through all that the book opened up for her: she landed a TEDx talk that now has 350,000+ views, launched her podcast This Is How SHE Did It and became a keynote speaker on resilience and personal brand power. We dive into the unexpected wins—Barnes & Noble book signings, knowing her book is available at Target and having strangers sharing intimate stories about their own mothers after hearing her speak. She also reveals how the writing process helped her understand her relationship with her mom better. In the end, she explains how the book scratched an itch that no CMO title ever could—giving her something authentically hers that will outlive her while also teaching her that her superpower is tenacity. She opens up about being terrified at first—worried about her employer's reaction, about being vulnerable, about putting herself out there. But as she explains, pushing through that fear brought unquantifiable rewards: confidence, legacy and the fulfillment of bucket-… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/the-book-that-led-to-a-tedx-talk-and-350-000-views/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/behind-the-book-cover-737349/the-book-that-led-to-a-tedx-talk-and-350-000-views.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.