# One Book → TV Show, Harvard Role and a 61-City Tour

Page: https://stenobird.com/podcast/behind-the-book-cover-737349/one-book-tv-show-harvard-role-and-a-61-city-tour
Text version: https://stenobird.com/podcast/behind-the-book-cover-737349/one-book-tv-show-harvard-role-and-a-61-city-tour.md
Podcast: [Behind the Book Cover](https://stenobird.com/podcast/behind-the-book-cover-737349)
Published: 2026-01-27T00:00:00+00:00
Episode link: https://share.transistor.fm/s/fac39f76
Audio file: https://media.transistor.fm/fac39f76/d517f9bf.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/one-book-tv-show-harvard-role-and-a-61-city-tour
Duration seconds: 2104

## Resource

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Matt George isn't just a Harvard Business School executive leadership coach. He's also one of my favorite Legacy Launch Pad clients. Yes, I say that a lot but I only have my favorites on this show. I've had the privilege of watching Matt go from being a longtime nonprofit CEO to becoming a three-time #1 bestselling author who leveraged his book into a multimillion-dollar portfolio of speaking, consulting, media and coaching opportunities. As a result of his books, he now works at Harvard Business School, hosted his own prime-time TV show for four years and has generated over a million dollars in revenue from the ripple effects of authorship. How did he do it? Well, he treated the book we published, Non-Profit Game Plan , like a "business card for life"—he never stopped networking with it. First, he carried copies everywhere, giving them out on flights, at conferences and to nonprofits across the country. He even packed a full suitcase with 50-60 books for a John Maxwell conference and refused to bring a single one home. Then he embarked on an epic 61-city, 67-day book tour across America, combining media appearances with grassroots nonprofit visits where he literally saw his book help save a young girl's life. (He and I also got to meet for a cup of hot chocolate when…

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## Transcript

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