# He Thinks Most Authors Don’t Need a Better Book. They Need a Better Funnel

Page: https://stenobird.com/podcast/behind-the-book-cover-737349/he-thinks-most-authors-don-t-need-a-better-book-they-need-a-better-funnel
Text version: https://stenobird.com/podcast/behind-the-book-cover-737349/he-thinks-most-authors-don-t-need-a-better-book-they-need-a-better-funnel.md
Podcast: [Behind the Book Cover](https://stenobird.com/podcast/behind-the-book-cover-737349)
Published: 2026-06-16T00:00:00+00:00
Episode link: https://share.transistor.fm/s/246e2a87
Audio file: https://media.transistor.fm/246e2a87/a28abfc8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/he-thinks-most-authors-don-t-need-a-better-book-they-need-a-better-funnel
Duration seconds: 2567

## Resource

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Gary White is a Scottish marketer who spent years building funnels for Russell Brunson at ClickFunnels before he got obsessed with one specific kind of client: people who cared so much about a subject they wrote a book on it. He turned that obsession into bookfunnels.io , a company that's helped hundreds of authors stop selling books on Amazon and start using their books to acquire actual paying clients. I have to admit something. I got on a call with Gary, hung up, decided to poke around his site to see what he was about — and within an hour I had entered my credit card and signed up for things I did not need or really understand. That is how good his system is. So I figured the only responsible thing to do was have him on the show to explain exactly how he did that to me, so all of you can do it to your readers. The framework is called the TINY Book Client System. The T is the perfect bait, meaning your book has to attract the exact person you actually want to work with, not just any reader who might buy a book on your topic. The I is the independent selling system, which is how you stop renting your readers from Amazon and start owning the relationship. The N is the never-ending traffic source, and Gary has a story about spending five days making a YouTube video th…

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## Transcript

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