# How Shiraz Ahmed went from cold-calling prospects to launching his own wealth management firm

Page: https://stenobird.com/podcast/behind-the-advice-7023081/how-shiraz-ahmed-went-from-cold-calling-prospects-to-launching-his-own-wealth-management-firm
Text version: https://stenobird.com/podcast/behind-the-advice-7023081/how-shiraz-ahmed-went-from-cold-calling-prospects-to-launching-his-own-wealth-management-firm.md
Podcast: [Behind the Advice](https://stenobird.com/podcast/behind-the-advice-7023081)
Published: 2026-02-18T09:00:00+00:00
Episode link: https://behind-the-advice.simplecast.com/episodes/how-shiraz-ahmed-went-from-cold-calling-prospects-to-launching-his-own-wealth-management-firm-M_OY92kL
Audio file: https://afp-119681-injected.calisto.simplecastaudio.com/0e1a7767-ecb5-4a20-a3aa-a54ae2d19808/episodes/bf4a92a8-cee8-4406-ad5e-ae2c40bdea30/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e1a7767-ecb5-4a20-a3aa-a54ae2d19808&awEpisodeId=bf4a92a8-cee8-4406-ad5e-ae2c40bdea30&feed=OZVJlu3c
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JSON: https://stenobird.com/v1/public/podcasts/behind-the-advice-7023081/episodes/how-shiraz-ahmed-went-from-cold-calling-prospects-to-launching-his-own-wealth-management-firm
Duration seconds: 1407

## Resource

In this episode of Behind the Advice, Brenda Bouw speaks with Shiraz Ahmed, founder and CEO of Sartorial Wealth in Mississauga. Shiraz spent more than two decades in the financial services industry, most recently as an advisor at Raymond James, before starting his own firm in 2025. They discuss Shiraz’s earliest days in the industry as a cold caller, the regulatory challenges of being a cross-border advisor and why he felt the time was right to leave his longtime firm and go out on his own.

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## Transcript

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