# 445: 9 Meta Ads Mistakes Gyms Make (And It Costs Them Tens of Thousands of Dollars)

Page: https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024/445-9-meta-ads-mistakes-gyms-make-and-it-costs-them-tens-of-thousands-of-dollars
Text version: https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024/445-9-meta-ads-mistakes-gyms-make-and-it-costs-them-tens-of-thousands-of-dollars.md
Podcast: [Behind Gym Doors | A Fitness Business Podcast](https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024)
Published: 2026-07-02T20:00:00+00:00
Episode link: https://thegsdshowaudio.libsyn.com/445-9-meta-ads-mistakes-gyms-make-and-it-costs-them-tens-of-thousands-of-dollars
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Duration seconds: 2235

## Resource

Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA Your ads aren't failing because of your audience. They're failing because of nine fixable mistakes most gym owners don't even know they're making. And the agencies running those ads may not be telling you. You are probably paying your agency to do things that should never be their job. Strategy. Budget. Offer. Reporting. At $800 to $1,500 a month, they're a vendor built for execution, not decisions. The gyms spending the same money on ads but getting far better results have figured out where the line is. Mike sold his own ad agency two years ago after working with over 4,000 gyms worldwide. What he saw from the inside is exactly what most gym owners are still getting wrong on the outside. In this episode you'll learn: - Why hiring your agency for strategy, offer, and budget decisions is the first mistake that costs you the most - What "target ignorant" means and how to set a customer acquisition cost target that's actually tied to your numbers - How to track per-ad performance across leads, booked appointments, shows, and closed sales instead of total campaign results - Why the ad with the most leads is often not the ad you should be scaling - How to structure pre-meeting agendas and post-meeting summaries so your agency calls take 15 minutes instead of an hour - What a weak funnel surroundings setup costs you and how A/B testing landing pages and thank you pages changes outcomes - How to use AI chatbots and retargeting with 10 to 15 testimonial videos to keep warm leads moving forward - Why running one ad per ad set beats the popular single ad set model and how to give every ad equal playing time - The content metr…

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