# #436: Your Gym is Leaking Money (12 Metrics You MUST Track for Max Profitability)

Page: https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024/436-your-gym-is-leaking-money-12-metrics-you-must-track-for-max-profitability
Text version: https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024/436-your-gym-is-leaking-money-12-metrics-you-must-track-for-max-profitability.md
Podcast: [Behind Gym Doors | A Fitness Business Podcast](https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024)
Published: 2026-04-16T20:00:00+00:00
Episode link: https://thegsdshowaudio.libsyn.com/436-your-gym-is-leaking-money-12-metrics-you-must-track-for-max-profitability
Audio file: https://traffic.libsyn.com/secure/thegsdshowaudio/436__Your_Gym_is_Leaking_Money_12_Metrics_You_MUST_Track_for_Max_Profitability_-_Audio_mp3.mp3?dest-id=498498
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Duration seconds: 2463

## Resource

🚨 LIVE AI Workshop for Gym Owners — April 30th, 2pm PT / 5pm ET Learn how to use A.I. to get more leads and members at your gym — without being a tech person. Limited seats. Register → GSDlive.com —————————————————— Most gyms are leaking money. They just don't know where. And the reason isn't bad marketing or a weak sales team. It's that most gym owners are working on the wrong things, while the real problems go completely undetected. In this episode, Mike Arce breaks down the 12 metrics every gym and fitness studio must track. Not vanity numbers. Not what your ad agency tells you to look at. The actual numbers that tell you what's working, what's broken, and exactly where to focus next. When you don't track these, you end up overpaying for leads, underspending on what's actually working, keeping the wrong people, firing the wrong people, and losing members faster than you can replace them — without ever knowing why. When you do track them? You stop guessing. You stop burning out. You make decisions like a CEO. 📲 Want the free cheat sheet with all 12 metrics? DM the word KPI to @GSDGyms on Instagram and we'll send it to you instantly. In this episode you'll learn: The formula to calculate exactly how many leads your gym needs every month Show rate benchmarks: what's average, good, and great (and how to hit 90%+) Close rate targets — and why closing over 60% means it's time to raise your prices Monthly attrition rate: the metric that separates gyms that grow from gyms that grind Length of engagement (LEG): why going from 10% to 3% attrition makes you an entirely different business Average revenue per member (ARM) and how to calculate it correctly Lifetime value (LTV): the most important number in your business — and how to grow it Customer acquisition cost (CAC): why yo…

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## Transcript

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