# Throwback Thursday: The Secret Key to Decision-Making | Emily Falk

Page: https://stenobird.com/podcast/behavioral-grooves-podcast-226831/throwback-thursday-the-secret-key-to-decision-making-emily-falk
Text version: https://stenobird.com/podcast/behavioral-grooves-podcast-226831/throwback-thursday-the-secret-key-to-decision-making-emily-falk.md
Podcast: [Behavioral Grooves Podcast](https://stenobird.com/podcast/behavioral-grooves-podcast-226831)
Published: 2026-06-18T06:00:00+00:00
Episode link: https://behavioralgrooves.podbean.com/e/throwback-thursday-the-secret-key-to-decision-making-emily-falk/
Audio file: https://mcdn.podbean.com/mf/web/qdcnxj54e5esyr5p/Behavioral_Groove_Emily_Falk_AUDIO68ixc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/behavioral-grooves-podcast-226831/episodes/throwback-thursday-the-secret-key-to-decision-making-emily-falk
Duration seconds: 4968

## Resource

In keeping with our themes of mattering, meaning, and connection this June, we wanted to reshare a conversation with had with author Emily Falk. In this conversation, we decode what goes on behind the scenes with our decisions - everything from what to eat for breakfast to how to respond to trolls on social media - and how emotional, rational, and social information is integrated by the brain to guide our choices. Emily's book is now available on paperback wherever you get your favorite reads. ©20256 Behavioral Grooves Topics [0:00] Intro and Speed Round with Emily Falk [8:29] Understanding Value Calculations [12:58] Research Methods and fMRI [18:01] Self-Relevance and Social Relevance Systems [28:41] Defensiveness and Social Norms [40:49] The Importance of Being "In Sync" [58:17] The Role or Music in Self/Social Relevance [1:07:45] Grooving Session: Communication, Social Norms, and Behavioral Science at Work ©2025 Behavioral Grooves Links About Emily What We Value by Emily Falk

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## Transcript

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