# The Godfather of Influence: What Makes Bob Bob, Part 2

Page: https://stenobird.com/podcast/behavioral-grooves-podcast-226831/the-godfather-of-influence-what-makes-bob-bob-part-2
Text version: https://stenobird.com/podcast/behavioral-grooves-podcast-226831/the-godfather-of-influence-what-makes-bob-bob-part-2.md
Podcast: [Behavioral Grooves Podcast](https://stenobird.com/podcast/behavioral-grooves-podcast-226831)
Published: 2026-06-29T06:00:00+00:00
Episode link: https://behavioralgrooves.podbean.com/e/the-godfather-of-influence-episode-2/
Audio file: https://mcdn.podbean.com/mf/web/bxakde8fizquj99z/BG_RC_SERIE_EP02_V039eums.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/behavioral-grooves-podcast-226831/episodes/the-godfather-of-influence-what-makes-bob-bob-part-2
Duration seconds: 4779

## Resource

In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers. We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity. Topics [0:00] A breakup letter to social psychology [9:24] What makes Bob Bob? [16:03] Baseball, adaptability, and serendipity [23:40] Falling in love with psychology [27:46] Choosing freedom over prestige [36:44] The littering study that predicted elections [42:03] How Influence became a phenomenon [53:18] The birth of pre-suasion [1:08:18] Unity as the seventh principle [1:15:13] The legacy of Robert Cialdini [1:17:53] Coming up in Episode Three Links Influence by Robert Cialdini Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves

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