# Inside the Marketplace: How Empire Flippers Screens Listings, Matches Buyers, and Closes Online Business Deals

Page: https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/inside-the-marketplace-how-empire-flippers-screens-listings-matches-buyers-and-closes-online-business-deals
Text version: https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/inside-the-marketplace-how-empire-flippers-screens-listings-matches-buyers-and-closes-online-business-deals.md
Podcast: [Before You Buy or Sell a Business](https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525)
Published: 2025-12-16T11:00:00+00:00
Episode link: https://jaredwjohnson.com
Audio file: https://episodes.captivate.fm/episode/db4948e6-6162-4ac5-9aa1-adaf54f61ef3.mp3
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Duration seconds: 2540

## Resource

Jared Johnson sits down with Andy Allaway, CEO of Empire Flippers, one of the largest marketplaces for buying and selling online businesses. Andy shares how the company built a global platform that lists only 5 percent of submitted businesses, vets every seller, verifies every buyer, and has facilitated thousands of acquisitions ranging from high five figure deals to eight figure exits. Andy explains why the online business market has matured significantly in the last decade, how valuation expectations shifted after the zero interest rate era, and why today’s buyers are far more sophisticated in due diligence. He breaks down Empire Flippers' internal valuation methodology, their strict criteria for accepting a listing, and how their engineering and sales teams use technology and human oversight to efficiently match buyers to opportunities. Jared and Andy walk through what is actually happening behind the scenes of a digital marketplace. They discuss creative deal structures, the rise of SBA financing for online businesses, the normalization of quality of earnings reports, buyer behavior trends, the impact of AI on different business models, and why co brokering high quality listings is becoming a meaningful expansion channel for Empire Flippers. Andy also shares why he believes e commerce remains one of the most resilient acquisition categories in a world increasingly shaped by AI and why productized, transferable businesses like faceless YouTube channels are becoming a fast growing asset class among buyers. Main Takeaways: - A highly selective vetting process means only about 5 percent of businesses submitted to Empire Flippers are accepted - Strong financials, clean books, realistic valuations, and stable trends are critical to a seller’s eligibility - Many sellers r…

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