# ETA Reality Check: Jared Johnson and a Special Guest on SBA Lending, Buyer Mistakes, Deal Killers, and the Truth About Buying a Business

Page: https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/eta-reality-check-jared-johnson-and-a-special-guest-on-sba-lending-buyer-mistakes-deal-killers-and-the-truth-about-buying-a-business
Text version: https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/eta-reality-check-jared-johnson-and-a-special-guest-on-sba-lending-buyer-mistakes-deal-killers-and-the-truth-about-buying-a-business.md
Podcast: [Before You Buy or Sell a Business](https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525)
Published: 2026-04-28T11:00:00+00:00
Episode link: https://jaredwjohnson.com
Audio file: https://episodes.captivate.fm/episode/373f4e4e-c108-4f45-be19-e421a1475322.mp3
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JSON: https://stenobird.com/v1/public/podcasts/before-you-buy-or-sell-a-business-5819525/episodes/eta-reality-check-jared-johnson-and-a-special-guest-on-sba-lending-buyer-mistakes-deal-killers-and-the-truth-about-buying-a-business
Duration seconds: 1778

## Resource

Jared Johnson takes a different seat in this episode as he gets interviewed and answers real questions from buyers and sellers about entrepreneurship through acquisition. The conversation cuts straight through the hype and focuses on what it actually takes to buy and run a business. Jared explains why ETA has become so popular in recent years and why much of what people see online does not match reality. He talks through what lenders are really looking for, including experience, liquidity, and consistent cash flow, and why those factors matter so much when getting a deal approved. The episode also covers the most common reasons deals fall apart. Jared walks through red flags like inconsistent financials, customer concentration, and buyers trying to operate businesses remotely. He shares where buyers go wrong, especially when they skip due diligence, rush into deals, or rely too heavily on brokers and sellers without verifying the numbers. There is also a personal story from Jared’s first acquisition that shows how expensive mistakes can be when diligence is limited. It is a clear reminder that even deals that look solid on the surface can carry real risk. This is a practical, honest look at ETA for anyone considering buying a business or currently in the process. Main Takeaways: ETA is real, but it is much harder than it is often presented online You cannot treat buying a business like passive income, it requires real involvement Lenders focus heavily on buyer experience, available cash, and stable cash flow Deals often fail early due to weak financials or lack of buyer preparation Customer concentration and inconsistent revenue create major risk Skipping due diligence or hiring the wrong advisors can be costly mistakes Asking why the seller is selling can reveal impor…

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