# Sixteen Words That Give You Permission…to Admit What You Want (Part 2)

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Text version: https://stenobird.com/podcast/becoming-you-with-suzy-welch-6913317/sixteen-words-that-give-you-permission-to-admit-what-you-want-part-2.md
Podcast: [Becoming You with Suzy Welch](https://stenobird.com/podcast/becoming-you-with-suzy-welch-6913317)
Published: 2026-04-21T07:00:00+00:00
Episode link: https://pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/traffic.megaphone.fm/CAD5244323218.mp3?updated=1776715516
Audio file: https://pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/traffic.megaphone.fm/CAD5244323218.mp3?updated=1776715516
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Duration seconds: 3349

## Resource

Is it shallow to want fame? Greedy to want money? Wrong to rank work above family? This episode is about the values nobody wants to admit they have. In Part II of this special three-part series, your host, NYU Stern Professor Dr. Suzy Welch, continues doing something she has never done publicly before: ranking all 16 of her personal values, in order. She uses the lexicon found within The Values Bridge, the scientifically validated assessment she developed through her doctoral research at the University of Bristol. The Values Bridge identifies 16 distinct values — each one a specific want, desire, or motivation — and gives each a name most of us have never encountered before. Learning that language is the point. Because once you can name your values with precision, everything changes: your career decisions, your relationships, your sense of purpose. This episode covers Suzy's moderate six values, and each one comes with a surprising data point about how Americans rank it in their own lives. Along the way, Suzy explains the Becoming You methodology, the science-backed framework used by over 500,000 people with a 94% efficacy rate, and why knowing your values with precision is the missing key to finding your purpose. If you haven't listened to Part I yet, you can go there after. By the end of this series, you’ll be fluent in the language of values. And if you're ready to discover your own using The Values Bridge, you can find the link in the show notes. Take the Becoming You Three-Day Intensive course this May on NYU’s campus, here. The Values Bridge digital assessment is available at ⁠thevaluesbridge.com⁠ PIE360 Feedback tool is available at ⁠pie360feedback.com⁠ Want more Becoming You? Check out the ⁠Becoming You book⁠. You are always growing and evolving and so are we.…

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## Transcript

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