# Heather Geisler, Executive Vice President and Chief Brand and Experience Officer at Henry Ford Health Page: https://stenobird.com/podcast/becker-s-healthcare-podcast-484089/heather-geisler-executive-vice-president-and-chief-brand-and-experience-officer-at-henry-ford-health Text version: https://stenobird.com/podcast/becker-s-healthcare-podcast-484089/heather-geisler-executive-vice-president-and-chief-brand-and-experience-officer-at-henry-ford-health.md Podcast: [Becker’s Healthcare Podcast](https://stenobird.com/podcast/becker-s-healthcare-podcast-484089) Published: 2026-09-18T16:30:00+00:00 Episode link: https://podcast.show/beckershealthcarepodcast/episode/155454420/ Audio file: https://media.blubrry.com/beckershealthcarepodcast/ins.blubrry.com/beckershealthcarepodcast/BKR_HC_Heather_Geisler_P_9-19-26_RD1.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/becker-s-healthcare-podcast-484089/episodes/heather-geisler-executive-vice-president-and-chief-brand-and-experience-officer-at-henry-ford-health Duration seconds: 978 ## Resource In this episode, Heather Geisler, Executive Vice President and Chief Brand and Experience Officer at Henry Ford Health, joins the podcast to discuss why patient and consumer experience should be viewed as interconnected aspects of healthcare. She also shares insights on optimizing the “front door” through tools such as websites and contact centers, while emphasizing the importance of workplace culture and team member engagement. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/becker-s-healthcare-podcast-484089/episodes/heather-geisler-executive-vice-president-and-chief-brand-and-experience-officer-at-henry-ford-health/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/becker-s-healthcare-podcast-484089/heather-geisler-executive-vice-president-and-chief-brand-and-experience-officer-at-henry-ford-health.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.