# e Long Game Most Surgeons Don't Play — Gregory D. Lewen, MD (Ep. 348)

Page: https://stenobird.com/podcast/beauty-and-the-biz-581032/e-long-game-most-surgeons-don-t-play-gregory-d-lewen-md-ep-348
Text version: https://stenobird.com/podcast/beauty-and-the-biz-581032/e-long-game-most-surgeons-don-t-play-gregory-d-lewen-md-ep-348.md
Podcast: [Beauty and the Biz](https://stenobird.com/podcast/beauty-and-the-biz-581032)
Published: 2026-02-06T13:07:00+00:00
Episode link: https://www.catherinemaley.com/podcast/the-long-game-most-surgeons-dont-play-gregory-d-lewen-md-ep-348/
Audio file: https://traffic.libsyn.com/secure/catherinemaley/The_Long_Game_Most_Surgeons_Dont_Play__Gregory_D._Lewen_MD_Ep._348.mp3?dest-id=1247585
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Duration seconds: 2252

## Resource

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Long Game Most Surgeons Don't Play Overall, the quiet decisions that lead to real leverage over time. Typically, most surgeons don't wake up and suddenly decide to go solo. Instead, the shift usually happens gradually. Often, it follows years of watching how different systems actually work. In this week's "Beauty and the Biz" episode, I spoke with Dr. Gregory Lewen. Specifically, he is a board-certified oculoplastic surgeon in Aventura, Florida. Notably, he followed a deliberate path into private practice. Before opening his own office, Dr. Lewen trained in two distinct environments: First, a university setting focused on functional care Second, a private practice centered on cash medicine Consequently, that dual exposure shaped his strategy. Rather than chase volume or quick wins, he built a boutique, concierge-style practice. Instead, the foundation includes: Specifically, careful business planning Additionally, strategic location selection in a high-end market Gradually, a move away from insurance Consistently, a focus on service and trust Notably, one insight stood out: "Something changes when you put your ideas on paper. It becomes real — and there's no turning back." Additionally, we discuss: Importantly, why independence often matter…

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