# Bob's Red Mill Unveils New Look Rooted in Quality Ingredients, Brand Heritage

Page: https://stenobird.com/podcast/bc-food-news-7062911/bob-s-red-mill-unveils-new-look-rooted-in-quality-ingredients-brand-heritage
Text version: https://stenobird.com/podcast/bc-food-news-7062911/bob-s-red-mill-unveils-new-look-rooted-in-quality-ingredients-brand-heritage.md
Podcast: [BC Food News](https://stenobird.com/podcast/bc-food-news-7062911)
Published: 2026-05-18T16:45:12+00:00
Episode link: https://www.spreaker.com/episode/bob-s-red-mill-unveils-new-look-rooted-in-quality-ingredients-brand-heritage--72058138
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72058138/20260602_1_1q0yg7.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bc-food-news-7062911/episodes/bob-s-red-mill-unveils-new-look-rooted-in-quality-ingredients-brand-heritage
Duration seconds: 290

## Resource

In the latest episode of BC Food News, Jennifer English covers the brand revamp of Bob's Red Mill, a prominent food company known for its homemade food movement. The company is introducing a new logo and product packaging aimed to reflect its heritage and commitment to high-quality food. Inspired by their history, key elements of the new design include a mill illustration, a bolder logo, the 'Red Mill' custom typeface, and the Bob’s Red Mill Seal of Quality. Aimed at enhancing the shopping experience, the refreshed packaging offers easier product finding with color-coded categories, increased logo size, and clearer Gluten Free and Organic seals. The packaging redesign, a collaborative work of Bob's Red Mill's own team and design agency Turner Duckworth, aims to reaffirm the company's mission of bringing people together through simple, high-quality homemade food. POST data POST data https://edge.prnewswire.com/c/link/?t=0&l=en&o=4689943-1&h=2264534457&u=https%3A%2F%2Fwww.bobsredmill.com%2F&a=Bob%27s+Red+Mill cwilhelm@360pr.plus https://edge.prnewswire.com/c/link/?t=0&l=en&o=4689943-1&h=3009579292&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4620842-1%26h%3D3703383206%26u%3Dhttp%253A%252F%252Fwww.bobsredmill.com%252F%26a%3DBobsRedMill.com&a=BobsRedMill.com

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