# Why Farmers' Books Are Lying to Them w/Jesse Bounds

Page: https://stenobird.com/podcast/barn-talk-4053149/why-farmers-books-are-lying-to-them-w-jesse-bounds
Text version: https://stenobird.com/podcast/barn-talk-4053149/why-farmers-books-are-lying-to-them-w-jesse-bounds.md
Podcast: [Barn Talk](https://stenobird.com/podcast/barn-talk-4053149)
Published: 2026-01-19T05:14:00+00:00
Episode link: https://traffic.megaphone.fm/TAMTD6290619536.mp3
Audio file: https://traffic.megaphone.fm/TAMTD6290619536.mp3
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JSON: https://stenobird.com/v1/public/podcasts/barn-talk-4053149/episodes/why-farmers-books-are-lying-to-them-w-jesse-bounds
Duration seconds: 7840

## Resource

Welcome to Barn Talk! Today, we're excited to welcome back Jesse Bounds, a hay export entrepreneur and coach whose last episode quickly became a listener favorite. Join Tork, Sawyer, and Jesse Bounds as they unpack the big challenges facing agriculture—from razor-thin profit margins and financial troubleshooting, to the disruptive impacts of technology and AI. Jesse shares his journey building a business from scratch, lessons learned through tough years, and why community and coaching are game-changers right now. The conversation hits on survival strategies in Ag, the realities of succession planning, and the importance of balancing hustle with personal wellbeing. Packed with honest stories, actionable advice, and a look at the future of farming, this episode is a must-listen for anyone in the business or looking to level up. Tune in, share the show, and enjoy another deep dive in the barn! SUBSCRIBE TO THE PODCAST ➱ https://bit.ly/3a7r3nR SUBSCRIBE TO THIS’LL DO FARM ➱ https://bit.ly/2X8g45c LISTEN ON: SPOTIFY ➱ https://open.spotify.com/show/3icVr4KWq4eUDl7Oy60YMY APPLE ➱ https://podcasts.apple.com/us/podcast/barn-talk/id1574395049 Follow Behind The Scenes👇🏻 ● This’ll Do Farm Instagram ➱ https://bit.ly/30KPBNk ● Barn Talk TikTok ➱ https://bit.ly/3qciekS ● Sawyer’s Instagram ➱ https://bit.ly/3BtX0n4 ● Tork’s Instagram ➱ https://bit.ly/3LGZJxS 00:00 Farm Challenges and Uncertain Future 11:08 "Inaccuracies in Financial Statements" 21:15 "Cutting Costs to Boost Profit" 32:00 Farmers, Technology, Trades Impact 42:21 Adapting in Business Challenges 58:22 "Entrepreneurial Friendships Across Industries" 01:10:44 "Bail Count Tracker Origin Story" 01:21:19 "Learn AI, Solve Business Problems" 01:26:45 "Embracing AI and Opportunity" 01:37:54 "Planning for Family Legacy" 01:53:55…

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