# Your Audience is Tired

Page: https://stenobird.com/podcast/backcountry-marketing-1042646/your-audience-is-tired
Text version: https://stenobird.com/podcast/backcountry-marketing-1042646/your-audience-is-tired.md
Podcast: [Backcountry Marketing](https://stenobird.com/podcast/backcountry-marketing-1042646)
Published: 2025-09-03T11:17:00+00:00
Episode link: https://brandstory.libsyn.com/your-audience-is-tired
Audio file: https://traffic.libsyn.com/secure/brandstory/Audio_Episode_214_.mp3?dest-id=1418285
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JSON: https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/your-audience-is-tired
Duration seconds: 191

## Resource

In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, from Netflix to Reddit to YouTube, your audience is already exhausted. They don't want to be disrupted. They want content that feels valuable, entertaining, and emotionally resonant. Cole challenges brands to stop creating just to "show up" and start designing campaigns that genuinely add something to people's lives. About: This podcast is produced by Port Side , a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?

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## Transcript

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