# One Question That Could Justify the ROI of Branded Video Content

Page: https://stenobird.com/podcast/backcountry-marketing-1042646/one-question-that-could-justify-the-roi-of-branded-video-content
Text version: https://stenobird.com/podcast/backcountry-marketing-1042646/one-question-that-could-justify-the-roi-of-branded-video-content.md
Podcast: [Backcountry Marketing](https://stenobird.com/podcast/backcountry-marketing-1042646)
Published: 2025-07-23T15:26:00+00:00
Episode link: https://brandstory.libsyn.com/one-question-that-could-justify-brand-spend
Audio file: https://traffic.libsyn.com/secure/brandstory/riverside_cole_heilborn_raw-video-cfr_personal_messages_0019_1.mp3?dest-id=1418285
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JSON: https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/one-question-that-could-justify-the-roi-of-branded-video-content
Duration seconds: 1043

## Resource

Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side About: This podcast is produced by Port Side , a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?

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## Transcript

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