# How to Be Creative

Page: https://stenobird.com/podcast/backcountry-marketing-1042646/how-to-be-creative
Text version: https://stenobird.com/podcast/backcountry-marketing-1042646/how-to-be-creative.md
Podcast: [Backcountry Marketing](https://stenobird.com/podcast/backcountry-marketing-1042646)
Published: 2025-09-10T15:14:00+00:00
Episode link: https://brandstory.libsyn.com/how-to-be-creative
Audio file: https://traffic.libsyn.com/secure/brandstory/How_to_be_Creative_-_215.mp3?dest-id=1418285
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JSON: https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/how-to-be-creative
Duration seconds: 1051

## Resource

Ready to jump start your creativity? Cole Heilborn breaks down Port Side's playbook for developing ideas that work in the wild. From setting guardrails and asking "why" three times, to building a culture of candor and using constraints, music, boredom, and flow to unlock divergent thinking, this solo episode is for marketers and creatives who want to ship better work, not just talk about it. About: This podcast is produced by Port Side , a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?

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## Transcript

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