# How Passion Blinds Brands to Strategy

Page: https://stenobird.com/podcast/backcountry-marketing-1042646/how-passion-blinds-brands-to-strategy
Text version: https://stenobird.com/podcast/backcountry-marketing-1042646/how-passion-blinds-brands-to-strategy.md
Podcast: [Backcountry Marketing](https://stenobird.com/podcast/backcountry-marketing-1042646)
Published: 2025-10-29T13:54:00+00:00
Episode link: https://brandstory.libsyn.com/how-passion-blinds-brands-to-strategy
Audio file: https://traffic.libsyn.com/secure/brandstory/Strategist_vs_Filmmaker.mp3?dest-id=1418285
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JSON: https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/how-passion-blinds-brands-to-strategy
Duration seconds: 654

## Resource

In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy. Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls. About: This podcast is produced by Port Side , a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.

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## Transcript

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