# Creatives Aren't Commodities: Red Bull's Chris Whitten

Page: https://stenobird.com/podcast/backcountry-marketing-1042646/creatives-aren-t-commodities-red-bull-s-chris-whitten
Text version: https://stenobird.com/podcast/backcountry-marketing-1042646/creatives-aren-t-commodities-red-bull-s-chris-whitten.md
Podcast: [Backcountry Marketing](https://stenobird.com/podcast/backcountry-marketing-1042646)
Published: 2025-11-05T11:00:00+00:00
Episode link: https://brandstory.libsyn.com/creatives-arent-commodities-red-bulls-chris-whitten
Audio file: https://traffic.libsyn.com/secure/brandstory/Chris_Whitten_audio_episode.mp3?dest-id=1418285
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JSON: https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/creatives-aren-t-commodities-red-bull-s-chris-whitten
Duration seconds: 3656

## Resource

In this episode, Cole sits down with Chris Whitten , Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey through agency and brand-side production, spanning roles at Saatchi & Saatchi and now Red Bull, and offers candid advice for photographers, filmmakers, and producers who want to build long-term client relationships. The episode explores how mindset impacts success, why outreach is a creative act, and how to stay top-of-mind in an oversaturated industry. Chris shares practical frameworks for follow-up, positioning, and pitching that make hiring you a no-brainer rather than a gamble. About: This podcast is produced by Port Side , a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.

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## Transcript

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