# Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media

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Text version: https://stenobird.com/podcast/backcountry-marketing-1042646/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media-2.md
Podcast: [Backcountry Marketing](https://stenobird.com/podcast/backcountry-marketing-1042646)
Published: 2025-10-08T18:44:00+00:00
Episode link: https://brandstory.libsyn.com/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media
Audio file: https://traffic.libsyn.com/secure/brandstory/Maren_Hamilton_Audio_Episode.mp3?dest-id=1418285
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Duration seconds: 4899

## Resource

Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.

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## Transcript

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