# Are Awards Shows Just Luxury Marketing Now?

Page: https://stenobird.com/podcast/back-row-with-amy-odell-7518682/are-awards-shows-just-luxury-marketing-now
Text version: https://stenobird.com/podcast/back-row-with-amy-odell-7518682/are-awards-shows-just-luxury-marketing-now.md
Podcast: [Back Row with Amy Odell](https://stenobird.com/podcast/back-row-with-amy-odell-7518682)
Published: 2026-02-09T10:00:00+00:00
Episode link: https://traffic.megaphone.fm/ILIGG8838476724.mp3
Audio file: https://traffic.megaphone.fm/ILIGG8838476724.mp3
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JSON: https://stenobird.com/v1/public/podcasts/back-row-with-amy-odell-7518682/episodes/are-awards-shows-just-luxury-marketing-now
Duration seconds: 2265

## Resource

Are awards shows still about movies — or are they now luxury fashion marketing disguised as cultural prestige? And who’s actually funding all these celeb red-carpet appearances — the studios, the stars, or the brands? Amy Odell is joined by Debra Birnbaum, Editor-in-Chief of awards season news outlet Gold Derby, to break down how modern awards campaigns actually work and why the fashion is so important. Amy and Debra talk Timothée Chalamet’s Marty Supreme press tour and if it was too annoying to win (23:10); who really pays for all the glam (14:30); and how the Met Gala came to overshadow the Oscars (33:30). Subscribe to Amy's Back Row newsletter: https://www.backrow.net/ Follow Amy on Instagram Follow Debra Birnbaum on Instagram Check out Gold Derby for more awards season predictions. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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