# Your Sales Team Have Never Heard Your Podcast (And It's Costing You)

Page: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you
Text version: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you.md
Podcast: [B2B Podcasting Insights - business strategy podcast for founders and brands](https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039)
Published: 2026-05-08T05:00:00+00:00
Episode link: https://podknows.co.uk
Audio file: https://episodes.captivate.fm/episode/c862a260-8589-4daa-b2db-61803687d458.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you
Duration seconds: 1085

## Resource

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met. That sounds absurd. And yet it's almost universal. Hi, I'm Neal Veglio , founder of Podknows Podcasting . We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast. In this episode of B2B Podcasting Insights , I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago. Whether you're a founder, a CMO, or a sales leader wondering why your expert positioning isn't converting — this episode will change how you think about what your podcast is actually for. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Send a voice note or question h ttps://podknows.co.uk/feedback Timestamped chapters 00:00 The fantasy inbound call 01:51 The podcast sales crime scene 03:54 Why marketing and sales missed each other 05:19 The meeting that never happens 06:37 What good looks like on a sales call 08:39 Your 10-minute podcast deployment playbook 10:40 Founder FAQ: Fred Copestake on sales vs. marketing 15:31 Quick tip: when to ask for a follow Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-sales-team-have-never-heard-your-podcast-and-it-s-costing-you.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.