# Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem

Page: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem
Text version: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem.md
Podcast: [B2B Podcasting Insights - business strategy podcast for founders and brands](https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039)
Published: 2025-12-08T06:00:00+00:00
Episode link: https://podknows.co.uk
Audio file: https://episodes.captivate.fm/episode/226f1a86-af89-4724-8b3c-ad25377a88fa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-b2b-podcast-isn-t-working-because-you-re-solving-the-wrong-problem
Duration seconds: 466

## Resource

Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking. In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead. We’ll get into: • How to spot actual content you should be publishing, using your sales calls • Why “topics” make your show sound like a 2014 panel discussion • The shift from brand awareness to belief-building • Simple ways to turn your podcast into a pipeline machine, not a weekly chore If you want episodes your ideal clients recognise themselves in , this is the one to listen to. Want me to help you with all this? https://podknows.co.uk/audit Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/ Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.

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## Transcript

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