# Your B2B podcast is NOT top of funnel marketing

Page: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-is-not-top-of-funnel-marketing
Text version: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/your-b2b-podcast-is-not-top-of-funnel-marketing.md
Podcast: [B2B Podcasting Insights - business strategy podcast for founders and brands](https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039)
Published: 2025-11-03T16:31:00+00:00
Episode link: https://podknows.co.uk
Audio file: https://episodes.captivate.fm/episode/b44b296e-e2ca-4e22-a44c-ca8c829addbc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/episodes/your-b2b-podcast-is-not-top-of-funnel-marketing
Duration seconds: 497

## Resource

Most branded podcasts chase 'awareness' and stall. Let's make sure yours doesn't. Hi, I'm Neal Veglio, founder of Podknows Podcasting. In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant. You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch. Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video breakdown, and a 1:1 call—delivered within four working days after booking: podknows.co.uk/audits . Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.

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## Transcript

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