# Does Your B2B Podcast Actually Need Video? (Probably Not Yet)

Page: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/does-your-b2b-podcast-actually-need-video-probably-not-yet
Text version: https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039/does-your-b2b-podcast-actually-need-video-probably-not-yet.md
Podcast: [B2B Podcasting Insights - business strategy podcast for founders and brands](https://stenobird.com/podcast/b2b-podcasting-insights-business-strategy-podcast-for-founders-and-brands-444039)
Published: 2026-06-26T18:00:00+00:00
Episode link: https://podknows.co.uk
Audio file: https://episodes.captivate.fm/episode/df49d684-a4ce-48f3-bcfc-3acd160cfbcd.mp3
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Duration seconds: 1064

## Resource

If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that still doesn't have a job. We start with the home-office video makeover nobody needs: the relocated plant, the bookmarked gimbal, the colour calibration card in the post — on a show whose 24 episodes have never once come up in a sales conversation. Then we get to the part most "experts" skip: where your buyers actually are when they consume your content. Not at a desk, notepad ready. On a treadmill. At the side of a swimming pool, taking notes while their kid does lengths. You can't replicate that with video, and the intimacy of audio is doing commercial work long before any sales call happens. This isn't an argument against video in principle. It's an argument against adding it reactively. There's a simple test — strip every visual from your episode and ask whether the listener still gets 100% of the insight — plus the cases where video genuinely completes the show, the attribution problem nobody talks about, this week's Founder FAQ on podcast bios (CV vs. sales tool), and a quick tip that will change how you write every episode description from now on. Useful links Podknows Website https://podknows.co.uk Should Your B2B Podcast Add Video? (90-second decision tree) https://podknows.co.uk/video-decision B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary 00:00 The Saturday-night home-office video makeover…

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