# How B2B Marketers Use Net Revenue Retention to Predict Growth

Page: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-net-revenue-retention-to-predict-growth
Text version: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-net-revenue-retention-to-predict-growth.md
Podcast: [B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669)
Published: 2026-07-08T06:02:32+00:00
Episode link: https://audio.fexingo.com/business/b2b-marketing/episode-0100.mp3
Audio file: https://audio.fexingo.com/business/b2b-marketing/episode-0100.mp3
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Duration seconds: 611

## Resource

Episode 100 of B2B Marketing with Fexingo: Lucas and Luna drill into Net Revenue Retention (NRR) — the metric that separates high-growth enterprise SaaS from stalled ones. They walk through how NRR is calculated, why a 120% NRR effectively doubles your growth engine, and how companies like ZoomInfo and Snowflake use expansion revenue from existing accounts to fuel predictable growth. The hosts break down specific tactics: usage-based upsells, multi-year contract escalators, and customer health scoring. They also address the downside risk — negative NRR from churn and downgrades — and how to monitor it. A concrete, numbers-driven episode for any B2B marketer who wants to build a revenue base that compounds. #NetRevenueRetention #B2BMarketing #EnterpriseSaaS #ExpansionRevenue #CustomerHealthScore #UsageBasedPricing #ChurnRate #ZoomInfo #Snowflake #RevenueOperations #AccountBasedMarketing #SaaSGrowth #BusinessPodcast #FexingoBusiness #Marketing #DemandGen #CustomerSuccess #RetentionMarketing Keep every episode free: buymeacoffee.com/fexingo

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