# How B2B Marketers Use Lookalike Audiences for Account Targeting

Page: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-lookalike-audiences-for-account-targeting
Text version: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-lookalike-audiences-for-account-targeting.md
Podcast: [B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669)
Published: 2026-06-08T17:54:47+00:00
Episode link: https://audio.fexingo.com/business/b2b-marketing/episode-0039.mp3
Audio file: https://audio.fexingo.com/business/b2b-marketing/episode-0039.mp3
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Duration seconds: 464

## Resource

Lucas and Luna explore how B2B marketers leverage lookalike audiences to find new accounts that resemble their best customers. They break down the data requirements — at least 500 qualified accounts to build a seed set — and walk through a real example from a cybersecurity firm that used LinkedIn Matched Audiences to target 5,000 accounts, resulting in a 30 percent higher meeting rate. The hosts discuss pitfalls like over-fitting to firmographic data and the importance of layering intent signals. They also touch on how platforms like 6sense and Demandbase build predictive lookalikes using third-party data. By the end, listeners understand when lookalike targeting works best in ABM and how to avoid wasting budget on lookalikes that aren't truly analogous. #B2BMarketing #AccountBasedMarketing #LookalikeAudiences #LinkedInAdvertising #DemandGeneration #ABMTargeting #IntentData #6sense #Demandbase #CybersecurityMarketing #B2BDemandGen #PredictiveMarketing #MarketingOps #EnterpriseMarketing #SalesIntelligence #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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