# How B2B Marketers Use Digital Experience Platforms for Enterprise ABM

Page: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-digital-experience-platforms-for-enterprise-abm
Text version: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-digital-experience-platforms-for-enterprise-abm.md
Podcast: [B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669)
Published: 2026-07-08T18:12:30+00:00
Episode link: https://audio.fexingo.com/business/b2b-marketing/episode-0102.mp3
Audio file: https://audio.fexingo.com/business/b2b-marketing/episode-0102.mp3
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Duration seconds: 522

## Resource

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between a content management system and a DXP, using Adobe Experience Manager as a concrete example. Lucas explains how a DXP unifies personalization, analytics, and content delivery across web, mobile, and email — allowing ABM teams to serve tailored experiences to each target account without duplicating effort. Luna shares a real-world case: a manufacturing giant that used a DXP to serve personalized microsites for its top 50 accounts, leading to a 40% increase in engagement. They discuss the trade-offs — cost, complexity, and the need for strong marketing operations — and why Gartner predicts 60% of B2B enterprises will adopt a DXP by 2028. The conversation wraps with practical advice for marketers evaluating a DXP investment. #B2BMarketing #DigitalExperiencePlatform #AccountBasedMarketing #ABM #EnterpriseMarketing #AdobeExperienceManager #ContentManagement #PersonalizationAtScale #MarketingTechnology #MarTech #CustomerExperience #CX #DemandGen #MarketingOps #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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