# B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Page: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669
Text version: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669.md
RSS feed: https://feeds.fexingo.com/business/b2b-marketing.xml
Official site: https://www.fexingo.com/
Author: Fexingo
Episodes: 121

## Resource

Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM progra…

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669
Markdown: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669.md

## Episodes
- [How B2B Marketers Use First-Party Data Without Third-Party Cookies](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-without-third-party-cookies) — 2026-07-18T05:56:42+00:00
- [How B2B Marketers Use Community-Led Growth to Drive Enterprise Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-community-led-growth-to-drive-enterprise-pipeline) — 2026-07-17T18:16:32+00:00
- [How B2B Marketers Use Tiered SLAs to Accelerate Enterprise Deals](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-tiered-slas-to-accelerate-enterprise-deals) — 2026-07-17T06:04:26+00:00
- [How B2B Marketers Use Customer Zero to Sell Enterprise](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-zero-to-sell-enterprise) — 2026-07-16T18:09:50+00:00
- [How B2B Marketers Use Customer Zero to Sell Enterprise](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-zero-to-sell-enterprise-2) — 2026-07-16T06:03:33+00:00
- [How B2B Marketers Use Exit Intent Overlays to Save Enterprise Deals](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-exit-intent-overlays-to-save-enterprise-deals) — 2026-07-15T18:12:11+00:00
- [How B2B Marketers Use Partner Co-Marketing to Drive Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-partner-co-marketing-to-drive-pipeline) — 2026-07-15T05:59:42+00:00
- [How B2B Marketers Use Freemium to Sell Enterprise](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-freemium-to-sell-enterprise) — 2026-07-14T18:09:45+00:00
- [How B2B Marketers Use Customer Advisory Boards to Shape Product Roadmaps](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-advisory-boards-to-shape-product-roadmaps) — 2026-07-14T06:01:31+00:00
- [How B2B Marketers Use Contract Intelligence to Shorten Enterprise Sales Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-contract-intelligence-to-shorten-enterprise-sales-cycles) — 2026-07-13T18:18:05+00:00
- [How B2B Marketers Use In-Product Prompts to Generate Enterprise Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-in-product-prompts-to-generate-enterprise-pipeline) — 2026-07-13T06:03:37+00:00
- [Why B2B Marketers Should Sell Through Slack Communities](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/why-b2b-marketers-should-sell-through-slack-communities) — 2026-07-12T18:21:34+00:00
- [How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-buyer-intent-signals-to-trigger-sales-outreach) — 2026-07-12T06:05:10+00:00
- [How B2B Marketers Build Enterprise Sales Playbooks](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-build-enterprise-sales-playbooks) — 2026-07-11T18:12:06+00:00
- [How B2B Marketers Use Predictive Analytics to Forecast Account Churn](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-predictive-analytics-to-forecast-account-churn) — 2026-07-11T06:05:36+00:00
- [How B2B Marketers Use Predictive Lead Scoring to Prioritize Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-predictive-lead-scoring-to-prioritize-pipeline) — 2026-07-10T18:19:42+00:00
- [How B2B Marketers Use Deal Registration to Protect Channel Revenue](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-deal-registration-to-protect-channel-revenue) — 2026-07-10T06:03:36+00:00
- [How B2B Marketers Use Expansion Revenue After the First Deal](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-expansion-revenue-after-the-first-deal) — 2026-07-09T18:18:55+00:00
- [How B2B Marketers Use Dark Social to Find Unattributed Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dark-social-to-find-unattributed-pipeline) — 2026-07-09T06:06:36+00:00
- [How B2B Marketers Use Digital Experience Platforms for Enterprise ABM](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-digital-experience-platforms-for-enterprise-abm) — 2026-07-08T18:12:30+00:00
- [How B2B Marketers Use Intent Data to Target In-Market Buyers](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-target-in-market-buyers) — 2026-07-08T07:56:46+00:00
- [How B2B Marketers Use Net Revenue Retention to Predict Growth](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-net-revenue-retention-to-predict-growth) — 2026-07-08T06:02:32+00:00
- [How B2B Marketers Use Micro-Credibility to Win Enterprise Trust](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-micro-credibility-to-win-enterprise-trust) — 2026-07-07T18:13:58+00:00
- [How B2B Marketers Use Sales Sequence A-B Testing to Boost Conversion](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-sequence-a-b-testing-to-boost-conversion) — 2026-07-07T06:07:38+00:00
- [How B2B Marketers Use First-Party Data from Community Platforms](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-from-community-platforms) — 2026-07-06T18:19:06+00:00
- [How B2B Marketers Use Salesforce to Predict Churn Before It Happens](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-salesforce-to-predict-churn-before-it-happens) — 2026-06-20T05:57:26+00:00
- [How B2B Marketers Use Revenue Orchestration Platforms](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-revenue-orchestration-platforms) — 2026-06-19T18:13:29+00:00
- [How B2B Marketers Use Sales Playbooks for Enterprise Deals](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-playbooks-for-enterprise-deals) — 2026-06-19T05:48:36+00:00
- [How B2B Marketers Use Dynamic Pricing in Enterprise Deals](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dynamic-pricing-in-enterprise-deals) — 2026-06-18T18:00:53+00:00
- [How B2B Marketers Use Customer Interviews for Messaging That Converts](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-interviews-for-messaging-that-converts) — 2026-06-18T05:53:27+00:00
- [How B2B Marketers Use Intent Data to Prioritize Accounts](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-prioritize-accounts) — 2026-06-17T17:58:24+00:00
- [How B2B Marketers Use Sales and Marketing SDR Handoff SLAs](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-and-marketing-sdr-handoff-slas) — 2026-06-17T05:56:46+00:00
- [How B2B Marketers Use Trigger Events in Real Time](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-trigger-events-in-real-time) — 2026-06-16T18:00:04+00:00
- [How B2B Marketers Use Dark Funnels to Capture Hidden Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dark-funnels-to-capture-hidden-pipeline) — 2026-06-16T05:52:23+00:00
- [How B2B Marketers Use Dark Social to Unlock Revenue](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-dark-social-to-unlock-revenue) — 2026-06-15T18:08:53+00:00
- [How B2B Marketers Use Lead Routing to Accelerate Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-lead-routing-to-accelerate-pipeline) — 2026-06-15T05:55:11+00:00
- [How B2B Marketers Use Competitive Displacement to Win](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-competitive-displacement-to-win) — 2026-06-14T17:59:38+00:00
- [How B2B Marketers Use Customer Advisory Boards to Drive Enterprise Revenue](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-customer-advisory-boards-to-drive-enterprise-revenue) — 2026-06-14T05:52:09+00:00
- [How B2B Marketers Use ABM Orchestration Engines](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-abm-orchestration-engines) — 2026-06-13T18:54:58+00:00
- [How B2B Marketers Use Sales Playbooks to Shorten Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-sales-playbooks-to-shorten-cycles) — 2026-06-13T05:49:54+00:00
- [How B2B Marketers Use Video Proposals to Shorten Sales Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-video-proposals-to-shorten-sales-cycles) — 2026-06-12T17:54:10+00:00
- [How B2B Marketers Use Community-Led Growth to Build Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-community-led-growth-to-build-pipeline) — 2026-06-12T08:21:40+00:00
- [How B2B Marketers Use Deal Desks to Close Complex Sales](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-deal-desks-to-close-complex-sales) — 2026-06-12T05:54:37+00:00
- [How B2B Marketers Use Interactive Content to Qualify Leads](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-interactive-content-to-qualify-leads) — 2026-06-11T18:04:08+00:00
- [How B2B Marketers Use Self-Serve Demos to Generate Pipeline](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-self-serve-demos-to-generate-pipeline) — 2026-06-11T05:52:54+00:00
- [How B2B Marketers Use Product-Led Sales to Convert Free Users](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-product-led-sales-to-convert-free-users) — 2026-06-10T17:57:30+00:00
- [How B2B Marketers Use Revenue Waterfall Attribution](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-revenue-waterfall-attribution) — 2026-06-10T05:49:02+00:00
- [How B2B Marketers Use First-Party Data After the Cookie Deprecation](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-first-party-data-after-the-cookie-deprecation) — 2026-06-09T18:00:04+00:00
- [How B2B Marketers Use Partner Co-Marketing to Multiply Reach](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-partner-co-marketing-to-multiply-reach) — 2026-06-09T05:53:48+00:00
- [How B2B Marketers Use Lookalike Audiences for Account Targeting](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-lookalike-audiences-for-account-targeting) — 2026-06-08T17:54:47+00:00

## Actions

Episode pages expose an explicit `request_transcript` action. A page view does not automatically enqueue transcription.