# 37. Why Curiosity Is a Career Advantage | Sustainable Business, Coffee & Purpose

Page: https://stenobird.com/podcast/b-student-podcast-7163471/37-why-curiosity-is-a-career-advantage-sustainable-business-coffee-purpose
Text version: https://stenobird.com/podcast/b-student-podcast-7163471/37-why-curiosity-is-a-career-advantage-sustainable-business-coffee-purpose.md
Podcast: [B Student Podcast](https://stenobird.com/podcast/b-student-podcast-7163471)
Published: 2026-02-11T15:32:02+00:00
Episode link: https://www.spreaker.com/episode/37-why-curiosity-is-a-career-advantage-sustainable-business-coffee-purpose--69975291
Audio file: https://api.spreaker.com/download/episode/69975291/ep37_guest_keith_whittingham.mp3
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Duration seconds: 2700

## Resource

Dr. Keith Whittingham joins Betsy Gardner for a masterclass on sharpening your curiosity muscle, building a life of learning, and leading with purpose. Keith is an Associate Professor at the Rollins College Crummer Graduate School of Business, the owner of Artifx Cafe, and the 2026 Chair of the Winter Park Chamber of Commerce Board. In this conversation, he shares how his work in corporate sustainability and social responsibility led to a specialty coffee company designed to uplift coffee growers and their communities, and why shortening the distance between producer and consumer matters more than most people realize. You’ll hear the story behind Artifx Cafe, from annual MBA immersion trips to Costa Rica to the cloud forest community of Monteverde, where conservation, culture, and community are deeply intertwined. Keith breaks down “sustainable development” in a way that’s practical and memorable, using Costa Rica as a case study for how values-driven decisions can create long-term economic benefits. He also unpacks the real-world coffee supply chain, why farmers are often left with too little, and how new business models can create a more connected, more profitable, and more ethical path from farm to cup. Later, Betsy and Keith explore his unexpected career journey: a PhD in electrical engineering from Cornell, time at Bell Labs, an MBA at Rollins, and the twists that ultimately led him into business education, entrepreneurship, and community leadership. If you’re early in your career, navigating a pivot, or trying to lead with confidence in a world that’s moving fast, this episode is a blueprint for staying resilient, staying curious, and letting your values guide the way. Time Stamps: 00:00 – Welcome + why curiosity is a career advantage 03:45 – Meet Dr. Keith Whitt…

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## Transcript

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