# #189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

Page: https://stenobird.com/podcast/awkward-silences-627406/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex
Text version: https://stenobird.com/podcast/awkward-silences-627406/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex.md
Podcast: [Awkward Silences](https://stenobird.com/podcast/awkward-silences-627406)
Published: 2026-05-12T12:00:00+00:00
Episode link: https://podcast.userinterviews.com/episodes/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex
Audio file: https://media.transistor.fm/ff8ee1e8/428c6b0c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/awkward-silences-627406/episodes/189-throwback-quantifying-research-impact-with-ruby-pryor-of-rex
Duration seconds: 2864

## Resource

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. This episode gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby shared ways to score early wins, build momentum, and overcome communication frictions to find shared value. Episode Highlights 03:14 - UX researcher impact: insights, optimization, prioritization, strategy 09:14 - Understanding organizational structures and strategy development collaboration 20:22 - Challenge of quantifying impact and strategic level 21:33 - Measuring strategy impact: challenges and indicators 30:04 - Prioritizing investments based on strong market indicators 38:51 - Stakeholders prioritize growth, revenue, and cost reduction About Our Guest Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe. Resources on UX Research Impact How to Track the Impact of Your UX Research Leading an Impactful User Research Team Use Stakeholder Interviews to Drive Impact

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## Transcript

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